LaxRecruit is an Athlete Intelligence Platform built from inside the recruiting process. It connects evaluations, development, film, recruiting activity and outcomes so athletes know what to do next and directors know where attention is needed across the roster.
Youth sports already generate an enormous amount of information about athletes. It sits across coaches, clubs, events, film, recruiting platforms and people's heads. The opportunity is not creating more data. It is turning what already exists into better decisions.
The inspiration behind LaxRecruit.
Why we built this.
Lacrosse recruiting is one of the most stressful, confusing, and disorganized processes a student-athlete and their family can go through. Most athletes are managing it with a mix of spreadsheets, text threads, and email — with little visibility from the coaches who are supposed to be helping them.
LaxRecruit was founded by Josh Desmond, a girls varsity lacrosse coach and former Chief Sales Officer with 15 years leading commercial teams at PE-backed SaaS companies. He built LaxRecruit after managing his own daughters' recruiting and seeing firsthand that the tools families rely on weren't built for how the process actually works.
LaxRecruit was built to fix that. We wanted a platform purpose-built for lacrosse — not a generic sports recruiting tool, not a repurposed college search engine, but something designed around how lacrosse recruiting actually works.
Recruiting was the first problem because it becomes urgent quickly. But the underlying problem starts earlier. Tryouts, evaluations, film, development and recruiting activity all describe the same athlete, yet they usually live in separate places. LaxRecruit was built to connect those signals so athletes, coaches and directors can understand what happened, what it means and what should happen next.
That is the idea behind Athlete Intelligence: capture the work already happening around the athlete, interpret it consistently, turn it into action, and record the outcome.
LaxRecruit's methodology is the subject of six pending U.S. patent applications covering authorship analysis, voice-interactive coaching simulation, multi-dimensional athlete-institution fit scoring, recruiting process readiness measurement, proactive milestone monitoring and phased benchmark calibration. LAXRECRUIT is the subject of a pending federal trademark application with the U.S. Patent and Trademark Office.
As announced in July 2026, the six U.S. patent applications and federal trademark filing cover the platform's core recruiting intelligence methodology. Read the announcement at PRWeb.
What We Believe
Built around a few core ideas.
Context beats more data.
Programs already generate plenty of information. The value is understanding what it means for the athlete.
AI assists. People decide.
AI can surface patterns, prepare athletes and make information easier to use. Coaches, athletes and families still make the decisions.
The athlete does the work.
Recruiting should help an athlete communicate better, prepare better and make better decisions, not automate the athlete out of the process.
Say what the data can support.
If the data is directional, we call it directional. If a factor cannot be measured reliably yet, we leave it out rather than manufacture precision.
Want to learn more?
We'd love to show you around. Book a 30-minute walkthrough and we'll show you how it works.
